Middle West Distributor's Wholesale Site

Why Fruitables®

A Sensory Experience for All.
Fruitables® is truly different. Amazing aromas and tastes that are unlike any pet food today. Combining taste, aroma, texture, and design to create an experience that is as pleasing for you as for your pet family member. Take the Fruitables® Challenge&tm; and smell the difference!

Nature's Superfoods
Discover the amazing health benefits from natural and organic superfoods. Rich in Antioxidants, Vitamins A, C, and E...our fruits and vegetables are selected as much for their advanced nutritional benefits as their taste. Superfoods can help your dog live a healthier, fitter, and longer life.

Calorie Smart®
Our patent pending concept in advanced nutrition utilizes natureís gifts of fruits and vegetables to balance palatability, calorie control, and satiety in foods that your pet will love. Our products are proven in university studies to reduce hunger between meals.